YELLVILLE — Tiffany Watkins, vice president and marketing manager for Arvest Bank’s North Central Arkansas market, has accepted the role of vice president and marketing manager for Arvest’s Credit Card Division. 

In her new role, Watkins will manage all marketing efforts for the division across the Arvest footprint that includes Arkansas, Oklahoma, Missouri and Kansas. She will continue to be based in Harrison.

During her 14-year career in marketing with Arvest, Watkins promoted the bank’s products and services, and created and managed a number of grassroots projects and partnerships that benefited community and nonprofit organizations. She also served as president of the Rotary Club of Harrison, board member of the Harrison Chamber of Commerce, president of the North Arkansas Medical Foundation and currently is the board president of the Food Bank of North Central Arkansas. 

“Tiffany is one of the most driven advocates for the North Central Arkansas community, on both a professional and personal level, and our customers and associates have certainly benefitted from the great work she has done here for more than a decade,” said Mike Willard, president and CEO of Arvest Bank in North Central Arkansas. “We can appreciate the fact that Tiffany wants to build upon her experience in this industry, and we look forward to the contributions she will make within the credit card division to benefit our customers in a different way.”

“I will always be grateful for the opportunity I was given to work with community leaders, residents and wonderful volunteers in cities across North Central Arkansas,” Watkins said. “In working with our associates, not only did we provide financial solutions from Arvest, we also were successful in supporting numerous community organizations through foundation giving, and helped reduce food insecurity across this area, among other community improvement projects. I’m very proud of what we accomplished together.”

Watkins is a native of Harrison. She earned a bachelor’s degree in communications from the University of Arkansas.

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